AXA. Season's Greeting 2017. Corporate

AXA is the world’s foremost insurance company and it is ranked among the fifty most important companies in the world. AXA Spain asked us to design their corporate holiday greeting for the 2017 New Year.

AXA

We created a greeting centered on user intentions, whose protagonists are the people – together with their stories – who work with AXA. To access the greeting, the user lands on an initial screen with a pixelated Christmas tree made up of people. The user can select some of the faces that comprise the tree and then access a new screen which displays some of AXA’s true stories from 2016.

We created a greeting centered on user intentions, whose protagonists are the people – together with their stories – who work with AXA. To access the greeting, the user lands on an initial screen with a pixelated Christmas tree made up of people. The user can select some of the faces that comprise the tree and then access a new screen which displays some of AXA’s true stories from 2016.

These protagonists include the Paralympics champion from AXA’s Rio 2016 team, a cancer researcher, a medical volunteer in Africa and a NASA researcher, among others.

These protagonists include the Paralympics champion from AXA’s Rio 2016 team, a cancer researcher, a medical volunteer in Africa and a NASA researcher, among others.

The resulting greeting gives users the opportunity to interact with the content and learn the stories of people who work, collaborate with and make up AXA. These stories convey the company’s values and actions to users.

The resulting greeting gives users the opportunity to interact with the content and learn the stories of people who work, collaborate with and make up AXA. These stories convey the company’s values and actions to users.