Dos Studio. Visual Identity

Dos Studio is a brand of casual men’s clothing. The brand is characterized by the quality of its designs, its production and the materials used. Dos Studio’s goal is to position itself as one of the most contemporary clothing brands around today.

Dos Studio

The project began with an analysis of the industry for the purpose of positioning and identifying Dos Studio’s most characteristic and differentiating features. Once the brand’s personality and positioning had been defined, a simple and contemporary typography and with character was chosen to serve as the main element of the identity.

The project began with an analysis of the industry for the purpose of positioning and identifying Dos Studio’s most characteristic and differentiating features. Once the brand’s personality and positioning had been defined, a simple and contemporary typography and with character was chosen to serve as the main element of the identity.

One of the identity’s key features is the application of the logotype, which occupies practically the entire width of any surface it is applied to. The result is a simple identity with marked characteristics that represent the values of quality and contemporariness that define the brand.

One of the identity’s key features is the application of the logotype, which occupies practically the entire width of any surface it is applied to. The result is a simple identity with marked characteristics that represent the values of quality and contemporariness that define the brand.