Moises Nieto. Visual identity

Moises Nieto is a women’s fashion brand defined by its craftsmanship and attention to detail, fused with a refined sense of taste. The designer is considered one of the top talents in the Spanish fashion scene. Inspired by Spain’s art and youth culture, the brand has played a major role in the revitalization of Spanish fashion.

Moises Nieto

We based the brand’s design on a dual outlook: the designer’s more traditional perspective contrasted with his youthful and innovative nature.

We based the brand’s design on a dual outlook: the designer’s more traditional perspective contrasted with his youthful and innovative nature.

The arch of the “M” is used as a principal tool to reinforce the brand’s universe. Through repetition, the graphic resource is applied as a complement that reinforces the building of the brand.

The arch of the “M” is used as a principal tool to reinforce the brand’s universe. Through repetition, the graphic resource is applied as a complement that reinforces the building of the brand. 

The brand represents established values with references that are representative of the history of fashion, combined with the youthful and innovative character that defines and differentiates the designer.

The brand represents established values with references that are representative of the history of fashion, combined with the youthful and innovative character that defines and differentiates the designer.

“Klein” blue becomes the brand’s signature color. The blue isn’t directly applied onto visible areas, rather it “appears” throughout the applications in such a way that it is hidden at first glance. It is applied to the edges of the cards or labels, the interior of bags and envelopes, or in the dynamic elements of the digital applications.

“Klein” blue becomes the brand’s signature color. The blue isn’t directly applied onto visible areas, rather it “appears” throughout the applications in such a way that it is hidden at first glance. It is applied to the edges of the cards or labels, the interior of bags and envelopes, or in the dynamic elements of the digital applications.