Playmi. Web

Playmi is an innovative website that was created with a clear objective: to offer an exclusive and unique experience in the world of video games. The platform includes an online store, community, gamer championships, videos and a range of other experiences related to the universe of video games.

Mediaset

The project began with an analysis of the different online stores, as well as other industry brands. The main objective of Playmi was to reinforce the online store by creating a platform that would offer users all different types of content and experiences having to do with the world of video games. We established different stages for the project: an initial phase for the launch of the online store and a small online community, and a second phase where the user becomes the protagonist and can participate in championships, create teams, record and broadcast through a channel online.

The project began with an analysis of the different online stores, as well as other industry brands. The main objective of Playmi was to reinforce the online store by creating a platform that would offer users all different types of content and experiences having to do with the world of video games. We established different stages for the project: an initial phase for the launch of the online store and a small online community, and a second phase where the user becomes the protagonist and can participate in championships, create teams, record and broadcast through a channel online.

To this end, all of the content in both the online store and the community was organized. This content was placed into hierarchies and the structure was defined, as well as the navigation and what the foundations would be for the template design. A prototype was created and all of the navigational logic was laid out with regard to the different pages. We used tools from the prototype to test the navigation and the flow between the different pages.

To this end, all of the content in both the online store and the community was organized. This content was placed into hierarchies and the structure was defined, as well as the navigation and what the foundations would be for the template design. A prototype was created and all of the navigational logic was laid out with regard to the different pages. We used tools from the prototype to test the navigation and the flow between the different pages.

The result was a modern online store with an attractive, visual look that reinforces the brand and maintains the language used in the video game industry. The simple and quick navigation allows the user to easily locate any information inside the broad universe of video games.

The result was a modern online store with an attractive, visual look that reinforces the brand and maintains the language used in the video game industry. The simple and quick navigation allows the user to easily locate any information inside the broad universe of video games.