Playmi. Visual Identity

Playmi is an innovative web site that was created with one clear purpose in mind: to offer an exclusive and singular experience in the world of video games. The platform comprises an online store, community, gaming championships, videos and a range of other experiences related to video games.

Mediaset

The identity incorporates the language of the video game universe through a stylized typography with runic influences, combined with narrative and technological nuances.

The identity incorporates the language of the video game universe through a stylized typography with runic influences, combined with narrative and technological nuances.

The brand’s icon was based on the “P” in Playmi. In addition to being the main icon, the open and stylized “P” serves as the brand’s visual resource through repetition.

The brand’s icon was based on the “P” in Playmi. In addition to being the main icon, the open and stylized “P” serves as the brand’s visual resource through repetition.

By inclining the sticks, a universe of diagonal lines is created that can be used in different applications. The color gradient formed by reds, oranges and magentas reinforces Playmi’s young, energetic, accessible and technological nature.

By inclining the sticks, a universe of diagonal lines is created that can be used in different applications. The color gradient formed by reds, oranges and magentas reinforces Playmi’s young, energetic, accessible and technological nature.