Kalixta. Sony online TV

Kalixta is the first online TV platform for women. Launched by Sony Pictures in almost every country in Latin America, the platform is based on Sony Crackle, an already existing online television platform.

Sony Pictures

The development of this project began with the analysis of different online television stations and websites aimed at women, which served to define Kalixta’s positioning and the platform’s appearance.

The development of this project began with the analysis of different online television stations and websites aimed at women, which served to define Kalixta’s positioning and the platform’s appearance.

Using the conclusions derived from this analysis and the positioning, we designed a site with a marked feminine character, attained through the choice of colors, typographies and the distinct elements comprising the site.

Using the conclusions derived from this analysis and the positioning, we designed a site with a marked feminine character, attained through the choice of colors, typographies and the distinct elements comprising the site.