Sportivo 2. Visual identity

The most exclusive, sober and modern brands of Grupo Sportivo are the essence of the Sportivo 2 store. The identity is developed around this idea. The brand is simple and contemporary, while maintaining Sportivo’s marked personality.

Grupo Sportivo

Like the icons for the Sportivo brand, the number “2” was created out of the characters in the brand typography that form the word Sportivo.

The brand typography, “Futura”, is made up of simple geometric shapes. In this case, the “o” and “v” are inclined to create the “2”.

Like the icons for the Sportivo brand, the number “2” was created out of the characters in the brand typography that form the word Sportivo. The brand typography, “Futura”, is made up of simple geometric shapes. In this case, the “o” and “v” are inclined to create the “2”.

In order to reinforce the spirit of the brand and give the “2” some character, the logotype should be applied to different medias occupying the majority of their surface area.

In order to reinforce the spirit of the brand and give the “2” some character, the logotype should be applied to different medias occupying the majority of their surface area.