Sportivo Store is a men’s casual clothing store in the centre of Madrid. Thanks to its curated selection of independent labels, Sportivo is an international reference in the fashion sector. Simplicity, quality and their innovative spirit are the key pillars of their store and were our starting point to develop their brand. Starting with a simple font based logo we developed their visual identity that continuously evolves in sync with the stores. 

Client: Sportivo
Category: Art Direction, Brand, Identity,